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>> HOSTESS BRANDS Latest News

JAN 12, 2013 - Boston Globe

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Market Basket tempts Twinkie fans with own cakes

The Golden Creme Cakes at Market Basket come in a modest box but they face some very big expectations. Could this be the new Twinkie? Since Hostess Brands ceased production in November, Market Basket has sought to fill the void with private-label versions of the defunct baker’s most iconic snack cakes, including Twinkies, Ding Dongs, and CupCakes. Market Basket executives say the cakes are flying off the shelf. But one longtime Twinkie fan wasn’t impressed.

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