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>> TATA MOTORS Latest News

DEC 05, 2013 - Forbes

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Its 'World's Cheapest car' Tag Made The Nano Undesirable In India

Ratan Tata, chairman emeritus of one of India’s largest conglomerates, Tata, has spoken out. The patriarch recently told a television channel that the ‘cheapest car’ tag - a label that his group company Tata Motors proudly and repeatedly touted to emphasize its own prowess in thrifty innovation and frugal engineering - was the Nano’s undoing. In an India where the pre-liberalization ‘cheap is best’ mantra has become outmoded, many other brands too have floundered by labeling themselves ‘cheap’. Tata had marketed the jelly bean-shaped mini-car as a ‘one-lakh-rupee’ product at a time ... Read More

Tags: Its 'World's Cheapest car' Tag Made The Nano Undesirable In India,  Tata Motors Latest News