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>> BURGER KING Latest News

JUN 10, 2013 - Time

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In Fast Food, Five—As in $5—Is Now the Magic Number

It’s not particularly complicated: $5 is a nice round, approachable, affordable-sounding number. At a time when popular fast-casual chains are pushing the average diner bill upward, the $5 price point is especially likely to get the attention of deal hunters. And that’s why fast food customers are seeing more and more of the fiver. Pizza Hut recently announced that in honor of its 55th anniversary, it’s offering an extraordinary deal: $5.55 for a large one-topping pizza. (Take-out only through June 15; the price isn’t valid for deliveries or in-restaurant dining.) ... Read More

Tags: In Fast Food, Five—As in $5—Is Now the Magic Number,  Burger King Latest News