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APR 11, 2013 - Inc Magazine

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How to Build an Online 'Cult' of Customers

It's amazing what people will do for you--if you ask. Speaking at Inc.'s 2013 GrowCo conference in New Orleans, Baratunde Thurston shared tips on how businesses can use personal stories online to attract customers, motivate friends and customers, and ultimately drive business results. The comedian, founder of social media consultancy Cultivated Wit, and author of the best-selling book “How to Be Black,” used examples from his own youth, his time running the digital arm of satirical news website The Onion, and from his efforts to sell and promote his book online using everything ... Read More

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