After being acquired six years ago, the Belgian agency reassessed its priorities and created a more collaborative, streamlined and--dramatic surprise--creative operation. A dramatic surprise unleashed on a quiet town square after an unknowing passerby presses a giant red button became one of the online sensations of 2012 (43 million views on YouTube). But Duval Guillaume Modem, the agency behind this launch campaign for TNT Benelux (which in recent weeks has staged a second TNT "happening" in the Netherlands), is about more than must-see virals. Just voted Belgium’s Agency of the ... Read More