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MAY 09, 2013 - Inc Magazine

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How Gilt Groupe Built, And Kept, Its 7 Million Member Fan Base

Make customer experience your number one priority, says co-founder Alexis Maybank.Building a loyal fan base, even while scaling a business in hyper-growth mode, can only work with a constant focus on customer experience, said Alexis Maybank, co-founder of flash sale company Gilt Groupe, speaking at the Women Entrepreneurs Rock the World Conference in New York on Thursday. The six-year-old company sells products from close to 50 brands and has accumulated seven million customers, 60 percent of whom joined Gilt because a friend invited them. While it's easy to become intoxicated by fast ... Read More

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