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>> HOSTESS BRANDS Latest News

MAR 21, 2013 - Time

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How Do You Revive Twinkies? A Q&A With the New Owners: The Metropoulos Brothers

A few months ago, Twinkies appeared to be on the brink of extinction. The snack cake was disappearing from store shelves across the U.S. because of consumer fears that the cakes would be no more. Hostess Brands — which at that time included Wonder Bread, Ding Dongs, Ho Hos, Zingers, and a couple dozen other snacks and foods — filed for Chapter 11 bankruptcy protection in January 2012 and began shutting its doors by November. But last week, private equity firms Apollo Group Management and Metropoulos & Co. snatched up the “snack cake” portion of Hostess for $410 million, and ... Read More

Tags: How Do You Revive Twinkies? A Q&A With the New Owners: The Metropoulos Brothers,  Hostess Brands Latest News