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JUL 03, 2014 - TheStreet

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FIFA World Cup Still a Huge Draw Without U.S. Team

PORTLAND, Ore. (TheStreet) -- Now that the U.S. has lost to its hated nemesis Belgium despite goalkeeper Tim Howard doing everything short of building a wall in front of the net, U.S. viewers are done with the World Cup, right? No, and this year's surge in interest has little to do with it -- but doesn't hurt. ESPN, owned as a joint venture between Disney  and Hearst, averaged 3.54 million viewers through the first 48 matches of the 2014 World Cup in Brazil, up 46% from the 2010 World Cup and more than double the audience for the early rounds in 2006. Univision, meanwhile, ... Read More

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