An airline ticket used to mean gratis champagne and dressing for the occasion. Today, it means $25 luggage fees and Juicy track suits. A former American Airlines exec explains how retailers will increasingly mimic how we purchase and consume air travel. Fast-forward 10 years from now: You’re at the mall doing some shopping, scrambling to get the next great gift for a friend or loved one. How exactly will that retail experience be different than it is today? I think the recent history of how we purchase and consume air travel gives us a pretty good indication.Read Full Story