NEW YORK (TheStreet) -- When I worked in Dallas sports radio, we lived by a couple mantras that, as far as I know, still stand: All Cowboys, All The Time and the painfully straightforward Cowboys, Cowboys, Cowboys. It's called playing the hits, buddy. Top 40 radio -- which still works as a concept -- was founded on the same principles. Give the people what they want when they want it. ... Click to view a price quote on AAPL. Click to research the Computer Hardware industry.