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APR 09, 2014 - TheStreet

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David Beckham and Simon Fuller Raise Diageo's Drinks, Bottom Line

NEW YORK (TheStreet) -- Premium spirits company Diageo  wants to keep the drinks flowing, and is increasingly turning to partnerships with celebrities for a boost. After partnering with Sean "Diddy" Combs, Diageo has now inked a deal with soccer superstar David Beckham and American Idol's Simon Fuller. Beckham and Fuller are teaming up with Diageo to launch Haig Club Single Grain Scotch Whisky. The alcohol comes from the House of Haig, Scotland's oldest grain whisky dynasty. The house traces its roots back to the 17th century. Diageo thinks the crafting process and endorsement will ... Read More

Tags: David Beckham and Simon Fuller Raise Diageo's Drinks, Bottom Line,  Burger King Latest News