Your customers care a lot about factors other than cost. Here's how quality, experience, and consistency can work for you.More than ever before, customers are choosing to buy from a company not just because it offers a product with a fair price, but also because that company has good values. This is an important market shift and a powerful opportunity for small businesses and start-ups, which often have strong value systems.Companies with values that match those held by their clients benefit from fierce customer loyalty, and have the possibility to help customers to not only feel satisfied ... Read More