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JUL 09, 2013 - Boston Herald

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Chatham Whites’ shark shirt biz shows its teeth

Cape Cod entrepreneur Justin Labdon is banking on the great white shark taking a bite out of the Black Dog as he ratchets up his Chatham Whites apparel line featuring the iconic predator.“I’m having a ball with it,” said Labdon, 41, who sells Chatham Whites at his Cape Cod Beach Chair store in East Harwich and online (www.chathamwhites.com). “People love the sharks.”A local retail expert thinks the idea has teeth.

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