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>> AMERICAN EXPRESS Latest News

JUN 12, 2014 - TheStreet

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Can Lululemon Regain Its Shining Star Status?

NEW YORK (TheStreet) -- Lululemon Athletica would like nothing more than to regain its shining star status, a time when women viewed the active wear as both hip and accessible. But that was a mood of a different era. These days, Lululemon remains a brand in flux, sometimes even flummoxed. So, has the yoga apparel retailer lost its luster, for good? The Vancouver-based company is trying to stem the bleeding caused by its Luon pants fiasco last year by re-merchandising stores, focusing on international expansion and driving sales through social media as well as in-store technology, CEO ... Read More

Tags: Can Lululemon Regain Its Shining Star Status?,  American Express Latest News