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APR 22, 2013 - Fast Company

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Can Bud’s New Beer Can Become An Icon Like The Coke Bottle?

Taking a page from Coca Cola, Budweiser has debuted a bow-tie metal can that could become the company’s new standard. Fifteen years ago, Dean launched the “chug” bottle, a plastic reimagining of the traditional milk carton. They spent millions on its advertising, but the gamble paid off. Sales jumped ~65% in a year. And Dean milk became differentiated from any plain old milk on the shelf. Structural branding, or identity by shape alone, is one of the brass rings of consumer product design. And now Budweiser is making a run at a Dean or Coca Cola bottle of its own. ... Read More

Tags: Can Bud’s New Beer Can Become An Icon Like The Coke Bottle?,  Milk Latest News