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>> STARBUCKS Latest News

MAR 05, 2013 - Washington Business Journal

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Banking on a switch to marketing

So how does the former head of a big bank’s Pittsburgh retail branches wind up at a marketing communications firm? Over a cup of coffee at the Starbucks at the William Penn. That’s because Laurie Mizrahi, who’s creative professionally, looked at being creative strategically and called Jill Sandilla a few months after Sandilla left Fifth Third. And, Mizrahi didn’t underestimate the importance of caffeine. Sandilla told me last fall she wanted to do something different after 25 years in banking. “I…

Tags: Banking on a switch to marketing,  Starbucks Latest News