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JUN 23, 2014 - Forbes

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Balancing Profit And Purpose: How CVS Caremark Is Redefining Corporate Social Responsibility

“The decision to stop selling cigarettes was one that came with a financial risk. Eliminating $2B in sales is not something that is done every day by a Fortune 12 publicly-traded company...despite this loss in revenue, we were willing to take that risk, to ensure a positive impact on the long-term health of our customers, clients and colleagues and to advance the dialogue on public health,” explained Eileen Howard Boone, Senior Vice President of Corporate Social Responsibility & Philanthropy at CVS Caremark and President of CVS Caremark Charitable Trust. In an in-depth ... Read More

Tags: Balancing Profit And Purpose: How CVS Caremark Is Redefining Corporate Social Responsibility,  Cvs Latest News