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FEB 12, 2013 - Washington Business Journal

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Apple loses top reputation ranking to Amazon

Online retailer Amazon.com Inc. has unseated Apple Inc. as the most trusted company in America, according to the 2013 Harris Poll Reputation Quotient. Joining Amazon and Apple among companies with strong reputations among consumers this year are Google Inc., Walt Disney Co. and Johnson & Johnson, Yahoo Finance reports. Some of the bottom tier companies that did not do well in this year’s poll include Bank of America Corp., Goldman Sachs & Co., AIG, Halliburton Co. and American Airlines.

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