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>> APPLE INC. Latest News

FEB 12, 2013 - MarketWatch

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Apple does not see itself as a hardware company

SAN FRANCISCO (MarketWatch) -- Tim Cook, the CEO of Apple Inc. told an investment conference on Tuesday morning that Apple does not consider itself solely as a hardware company. At a conference sponsored by Goldman Sachs, Cook was asked about the company's aggressive pricing on its iPad tablets, and the worry among investors that it could threaten the company's high gross margins. "Because we're not a hardware company, we have other ways to make money and reward shareholders," Cook said, noting that Apple sells software and services and sees itself as a "platform company." Apple shares were ... Read More

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