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FEB 06, 2014 - Yahoo! News

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AOL revenue beats estimates as ad sales jump

AOL Inc on Thursday reported a better-than-expected 13 percent rise in quarterly revenue, helped by higher ad sales and cited its best growth in a decade. AOL's shares advanced 6 percent to $50.59 in morning trade after the results were released. The company, which is trying to rely less on its declining dial-up subscription service, has turned its focus to reap more advertising dollars from brands. That involves targeting three areas of growth in digital advertising: video, mobile and "programmatic" buying, where machines buy and sell advertising on electronic exchanges.

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