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FEB 04, 2013 - Inc Magazine

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7 Floors to Millions of Dollars

You've got a seven-floor elevator ride to sell your business idea to an investor. Can you do it? Probably not.Can you sell your business idea in a seven-floor elevator ride?You better be able to.Pitch opportunities are being compressed. Investors have heard so many bad ones they just want you to hustle through that painful part so they can get to their 20 questions. Bear in mind that whether you’re pitching your business to angels, venture capitalists, customers or strategic investors, you will have less time to articulate your business out loud, period.The 30-second elevator pitch, ... Read More

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