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MAY 22, 2013 - Forbes

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3 Tips For Retailers To Beat 'Show-rooming'

Almost every retailer is struggling with “showrooming,” when customers browse a retailer’s product only to purchase the product elsewhere for a lower price. This phenomenon extends beyond the obvious big-box retailers – even e-commerce sites that curate items find that users will leverage the site’s expertise and effort before they eventually buy from Amazon.com or another vendor.

Tags: 3 Tips For Retailers To Beat 'Show-rooming',  Amazon.com Latest News