With so many social media platforms spread across the internet it is no big surprise that annual growth for the number of active social media users continues to grow. In fact in 2016, it was reported that 219 Million NEW users joined at least one of the Top 20 social media networking sites.
In fact, 10 years ago it was reported only 7% of the US population used one or more social networking sites. Now that figure has increased exponentially. Today is reported that 76% of American’s use social media. For businesses, not promoting their products, services and events on these platforms is a huge mistake.
Not only are these sites reaching Millennials and Baby Boomers but data also shows that the biggest drivers among social network growth fall in the 65+ plus category. Social Media marketing is one of the most cost effective marketing sources at little to no cost to each business. But, one of the biggest issues facing businesses in utilizing social network marketing tactics, is managing the message and making sure it remains consistent among its affiliates or network.
Franchisors often have their franchisees establish their own social media accounts for their local business. It is imperative that these are managed correctly. throughout the entire franchise system.
Comunitee not only offers franchisors control over the messages that are posted but also assist them in tracking the consistency of that message. As a member of Comunitee, the corporate marketing team at any franchise company can establish brand specific messages that can then be shared across the entire franchise system. The franchisees become “brand advocates” and are alerted each time a new message is created by the franchisor or home office. With a simple click of a button the franchisees/brand advocates can share the post on their local Facebook, LinkedIn and Twitter accounts.
Franchisors can then track the results in real time, seeing how many of their franchisees have shared the message (which remains consistent throughout the system) as well as the reach of the message. While a franchise may develop a strong strategy for social media, without proper implementation there will always be issues. Comunitee is the perfect solution for franchise businesses to have more control over their social media presence.
You can sign up for your free Comunitee trial today. See how easy it is to create control and consistency with your franchise team.